From the Fortune 100 Boardroom to your Business.

A professional headshot of a Chad Penny, founder of Maqro Strategies in a dark blue suit, light blue dress shirt, and matching blue tie against a neutral gray background.

Meet Chad Penney

Chad Penney is a business strategist and consultant who specializes in simplifying complexity.

After two decades in senior management with Fortune 100 companies, Chad founded Maqro Strategies to translate world-class strategic principles into actionable success for businesses and leaders in Northern British Columbia.

His unique approach is informed by his Mi'kmaq heritage, emphasizing a deep commitment to partnership, respect, and the power of listening. Chad helps organizations streamline their operations, build capacity, and uncover the clear, decisive path forward to achieve their most ambitious goals.

What Sets Us Apart?

A Foundation of Partnership

We don't show up with ready-made answers. Our process begins with listening. We work alongside you as a strategic partner, taking the time to understand your unique context before building a strategy together. Your goals become our goals.

Beyond the Blueprint

Our goal isn't just to deliver a plan; it's to ensure it succeeds. We see ourselves as your long-term strategic guide, here to help you navigate challenges, adapt to change, and seize new opportunities long after our initial engagement is complete.

Enterprise Expertise, Practical Application

We combine two decades of enterprise-level experience with the agility your business needs. Our frameworks are built on proven, world-class principles, but they are always tailored to your specific reality. This gives you the best of both worlds: powerful, structured strategy applied with a practical, hands-on approach.